12 Facts Every Amazon Seller Should Know To Stay Competitive [Part 1 of 2]

In the 25 years since Amazon was born, it has become the top eCommerce platform in the world and shows no signs of slowing down. As we grow closer to 2020, many sellers are looking to generate more sales and gain a bigger piece of the Amazon pie.

The first part contains 12 facts that you as Amazon sellers should know to stay competitive within the marketplace. Note that these facts are based on Amazon’s answers from the Hearing of the Subcommittee on Antitrust, Commercial, and Administrative Law, Committee on the Judiciary, Entitled “Online Platforms and Market Power, Part 2: Innovation and Entrepreneurship”.

1. What are the factors that determine which products are featured in the “Buy Box”?

Amazon’s algorithm predicts which listing a customer would choose when compared to all available offers by sellers and then highlights those offers in the product detail pages. Amazon identifies products that are featured in the “Buy Box” by considering factors including price, fulfillment speed, delivery speed, Prime eligibility, and seller performance.