After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.

Google Shopping used to only consist of paid listings. However, due to the COVID-19 pandemic, merchants can now list their products on Google for free. This means free exposure to millions of people who visit Google every day for their shopping needs. If you already run shopping ads on Google, this is a great way to supplement your paid advertising with free listings.

Amazon sellers can leverage this opportunity to list products on Google to gain more…

No matter how many products you sell on Amazon, negative reviews are inevitable. As we all know, nothing is perfect. Reviews are a major deciding factor in how well your sales are performing. The majority of customers rely heavily on reviews to guide their purchasing decisions.

Positive reviews bring in more sales and show that you are on the right track. On the other hand, negative reviews allow you to re-evaluate your business and make necessary changes for improvement.

This blog post is an extension of our previous post, How to Remove Customer Feedback On Amazon. …

Keyword research is an essential step and part of the process of creating a list of primary keywords that you will utilize in the backend keywords. Backend keywords are only a small part of the picture, you can use these keywords for your frontend (product title, bullet points, and descriptions), Amazon advertising, and other marketing strategies.

When you fill out your backend keywords fields properly and optimize them over time, your product will have higher chances of being picked up by Amazon’s A9 algorithm and shown for different search terms that are related to your product. …

The in-store experience is one of the main keys for brands to drive shopper loyalty and increase sales. Using Amazon Stores, you can tell your brand story by creating an exceptional shopping experience that helps shoppers discover the full range of your products. To gain access to Amazon Stores, you will need to register your brand in Amazon Brand Registry.

Benefits of Amazon Stores

Owning an Amazon store can benefit your business in many ways. One of the main benefits is an increase in your brand’s visibility. …

Reviews play a vital role in growing product sales and feedback for improvement in your Amazon business. Whether you are planning to launch a new product or wanting to increase trusted reviews for existing products, Amazon Vine program might just be the solution for your business.

The Amazon Vine program was once only available for vendors — but Amazon has now opened the functionality to third-party sellers. The program is still being rolled out and if you haven’t received access yet, you can either wait or send a message to the seller support team.

What is Amazon Vine Program?

Amazon Vine invites the most trusted…

In the 25 years since Amazon was born, it has become the top eCommerce platform in the world and shows no signs of slowing down. As we grow closer to 2020, many sellers are looking to generate more sales and gain a bigger piece of the Amazon pie.

Part 2 of our “12 Facts Every Amazon Seller Should Know to Stay Competitive” contains key takeaways at the cutting edge of the industry — plus 2 bonus facts that you as Amazon sellers should know to stay competitive within the marketplace. …

In the 25 years since Amazon was born, it has become the top eCommerce platform in the world and shows no signs of slowing down. As we grow closer to 2020, many sellers are looking to generate more sales and gain a bigger piece of the Amazon pie.

The first part contains 12 facts that you as Amazon sellers should know to stay competitive within the marketplace. …

Have you ever wondered how sellers get their products advertised below the bullet point descriptions and beneath the “Add to Cart” button? Or how sellers get their Amazon products displayed elsewhere when you’re browsing sites outside of Amazon? Well, the answer is Sponsored Display ads! Read on to learn more about how you can retarget and re-engage with shoppers on and off Amazon using Sponsored Display Ads.

Many businesses struggle from a lack of time and resources to grow their business efficiently. Are you one of many sellers who are feeling overwhelmed and short on time when running your Amazon business? Or feeling that you are the only person who could execute the task correctly? We all know that running an Amazon business requires a lot of work but it’s also true that it doesn’t have to be this tough.

What’s the solution? As the father of management, Peter Drucker would say: “Do what you do best and outsource the rest”. Just like many other sellers, the…

There are plenty of ways to grow your business outside Amazon and one of the best is to build and grow your email list. Amazon also knows the value of customer retention, so they don’t allow sellers taking customer’s emails or other information for their own use. This doesn’t mean that you should neglect email collection for your eCommerce business.

It is important that you do not try and solicit emails from customers through Amazon’s platform. Also, definitely avoid those Amazon “hacks” to find customer emails because these will violate Amazon’s Terms of Service. …

Eugene Cheng

I Help Private Label Business Owners Maximize Sales and Profits via Amazon and Shopify Within the Healthcare Industry. #eCommerce #Consultant #Amazon #Shopify

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