Eugene Cheng – Medium

Eugene Cheng

eCommerce Copywriting: 10-part Strategy to Craft Words That Sell

eCommerce copywriting is similar to copywriting in general but has additional twists and turns. It is not enough to write about your…

5 min readJan 26, 2023

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eCommerce Copywriting: 10-part Strategy to Craft Words That Sell

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Eugene Cheng

How to Run TikTok Ads in 2022 to Generate Sales for Your Shopify and Amazon Storefront

TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. This is where the…

10 min readJul 25, 2022

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How to Run TikTok Ads in 2022 to Generate Sales for Your Shopify and Amazon Storefront

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Eugene Cheng

Amazon Brand Story: All You Need to Know About it to Increase Customer Loyalty and Sales

Amazon marketplace is a red sea and with so many competitors trying to get a piece of the pie, how do you stand out from the crowd? Apart…

5 min readJun 21, 2022

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Eugene Cheng

Finally, Not in the Dark Anymore!

Amazon is not keeping us sellers in the dark anymore with the recent launch of the Search Analytics Dashboard will provide third-party…

4 min readMar 16, 2022

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Amazon’s newly launched Search Analytics Dashboard to Help Grow and Scale Your Amazon Business using catalog performance data

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Eugene Cheng

Top 6 Benefits of Using Category Listings Report to Resolve Backend Listing Issues and Scale Your…

Category Listings report is one of the more useful reports available to Amazon sellers, however, most sellers don’t know what it is and how…

5 min readFeb 21, 2022

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Top 6 Benefits of Using Category Listings Report to Resolve Backend Listing Issues and Scale Your Amazon Business (Sales and profits)

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Eugene Cheng

How to List Your Products for Free On Google Shopping to Boost Sales

After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant…

5 min readMay 10, 2020

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How to List Your Products for Free On Google Shopping to Boost Sales

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Eugene Cheng

How To Respond to Negative Reviews and Turn Them Into Positive Fuel

No matter how many products you sell on Amazon, negative reviews are inevitable. As we all know, nothing is perfect. Reviews are a major…

5 min readMar 16, 2020

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How To Respond to Negative Reviews and Turn Them Into Positive Fuel

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Eugene Cheng

A Complete Guide to Optimizing Your Amazon Backend Keywords in 2020

Keyword research is an essential step and part of the process of creating a list of primary keywords that you will utilize in the backend…

6 min readMar 2, 2020

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A Complete Guide to Optimizing Your Amazon Backend Keywords in 2020

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Eugene Cheng

A Complete Guide to Create Your Own Amazon Store in 2020

The in-store experience is one of the main keys for brands to drive shopper loyalty and increase sales. Using Amazon Stores, you can tell…

5 min readFeb 24, 2020

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A Complete Guide to Create Your Own Amazon Store in 2020

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Eugene Cheng

How to Get More Trusted Reviews with Amazon Vine Program

Reviews play a vital role in growing product sales and feedback for improvement in your Amazon business. Whether you are planning to…

4 min readFeb 24, 2020

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How to Get More Trusted Reviews with Amazon Vine Program

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Eugene Cheng

Eugene Cheng

I Help Private Label Business Owners Maximize Sales and Profits via Amazon and Shopify Within the Healthcare Industry. #eCommerce #Consultant #Amazon #Shopify

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