A Complete Guide to Create Your Own Amazon Store in 2020

The in-store experience is one of the main keys for brands to drive shopper loyalty and increase sales. Using Amazon Stores, you can tell your brand story by creating an exceptional shopping experience that helps shoppers discover the full range of your products. To gain access to Amazon Stores, you will need to register your brand in Amazon Brand Registry.

Benefits of Amazon Stores

Owning an Amazon store can benefit your business in many ways. One of the main benefits is an increase in your brand’s visibility. Your keywords used within your store are indexed by Google and will gain organic visibility thus driving additional traffic to your site.

Another benefit of having your own Amazon Stores is that it comes with your own dedicated link which can be accessed by anyone. You can include your Stores’ link in your marketing campaign and also share it on your social media channels.

Amazon Stores is also free to utilize as long as you are brand registered. It is a powerful tool to display your product catalog and tell your brand story. It increases your brand reputation when you have a micro-website inside Amazon that you can customize.

You can also run Sponsored Brands ads that will direct customers to your Amazon Store containing…