Amazon Brand Story: All You Need to Know About it to Increase Customer Loyalty and Sales

Amazon marketplace is a red sea and with so many competitors trying to get a piece of the pie, how do you stand out from the crowd? Apart from keyword research, listing optimization, and running Amazon PPC advertising in front of your audience, you need to educate them and convince them to make a purchase.

This is where Amazon Brand Story comes into play. It comes with a more comprehensive description of products through compelling content with graphics.

So what exactly is a brand story? In a nutshell, it recounts the series of events that motivated you to start your company, and why you are relentless in doing what you need to grow it. When you have a great brand story, customers will remember who you are, develop empathy for you, and ultimately buy from you.

Benefits of Brand Story

There are plenty of benefits sellers can reap from incorporating Brand Story into their product listings. Here are five benefits:

#1 More Real Estate on Product Listing

Product listings are packed with Sponsored Ads of your competitors trying to introduce their products and Amazon selling their own products similar to yours. Having Brand Story on…