Engage and Market to Your Customers Using Amazon Live Creator Tool

You’ve probably noticed notifications popping up for people going “Live” while you are scrolling through your Facebook and Instagram news feed. It’s even common to drop in and see a huge party going on.

In today’s day and age, we don’t want to miss out on anything and we want to be the first to know about the latest news. Livestreaming on Facebook and Instagram is the ultimate way to engage with your audience in real time and share your experiences with them.

Much like Facebook and Instagram livestreaming, Amazon’s new Amazon Live offers strong opportunities for engagement. The tool allows brand owners to host their own livestreams to promote their products. Below is an example of influencer Marianna Hewitt livestreaming Amazon’s new Belei skincare solutions. You can add products for display below the video while the livestream is running, allowing easy access for customers to purchase your products.

How Do You Use Amazon Live for Marketing?

According to Amazon, livestreaming can help drive sales and product discovery. Here are 3 ways you can use Amazon Live for…