Finally, Not in the Dark Anymore! New Amazon Search Analytics Dashboard to Help Grow and Scale Your Amazon Business

Amazon is not keeping us sellers in the dark anymore with the recent launch of the Search Analytics Dashboard will provide third-party sellers with insights on the search performance of their range of products.

One of the best things about the Search Analytics Dashboard is providing us, sellers, with a wealth of anonymized data to better understand customers’ interests and shopping choices for our products.

The data shows metrics of your products, covering all stages of a customer’s shopping journey (i.e. impressions, clicks, shopping cart adds, and purchases) helping you understand your sales funnel at the product level.

3 Steps to Access Search Analytics Dashboard

Check out the simple 3-step to access the Seach Analytics dashboard. Keep in mind that you need to be brand registered and have products sold on the Amazon marketplace to use this tool.

Step 1 — Navigate to Brand Analytics