Hidden Tricks to Finding a Top Product to Sell on Amazon

Great Products:

  1. Existing Consistent Demand / Low Seasonality — You want a product that is going to sell consistently all year long, as opposed to seasonal items (i.e. Santa Claus costume).
  2. Small and Lightweight — The bigger and heavier it is, the more it costs to ship, not to mention higher storage fees.
  3. Good Margins — Products with 100% or higher markups (at least 50% margin) are the way to go. You need to take into consideration Amazon fees, advertising fees, and product costs so you will be able to reorder again without cutting yourself short.
  4. Niche Products — Be specific with the product you want to sell. For instance, you’d want to sell “Aberdeen fishing hook for sea bass” instead of just “fishing hooks” or “fishing hook for sea bass”. Be sure to dig deep into each category on Amazon to search for potential top products. Selling niche products also allows you to rank easily for long tail keywords instead of generic keywords.
  5. Selling Price of $25 to $99 — Anything higher will take a lot of capital to get started but you can certainly try, just know it’s going to be riskier. Lower price points also target impulse buyers meaning, less consideration when buying a $15 product compared to buying a $150 product.
  6. Less Than 1,000 Reviews — Generally, average products with more than 1,000 reviews are proven to be very competitive (due to loyal customers) and it’s wise to navigate away from that territory. I will show you how you can determine this using ZonGuru’s Chrome Extension tool below.

Bad Products:

  1. Trademarked — Never go for products with a trademark on it else you’ll risk being sued and put in the red. Counterfeit products or other US trademark products such as Disney toys or NBA related products are a no-go zone.
  2. Multiple Power-sellers Selling Large Volume — If you’re thinking about selling Bluetooth sports earphones, don’t pick earphones that have multiple power-sellers who sell thousands of units a month already. You don’t want to be competing in the red ocean.
  3. Fragile — Best to avoid products, such as glasses, that are fragile and require the best practices when shipping to Amazon and to customers. Again, you can try but keep in mind it’s riskier.
  4. Mechanical that Demand Great Warranties — You definitely don’t want to be dealing with products with hydraulics or complex machinery as they require warranties and are more prone to breaking down. A simple portable bicycle pump is fine however a mini electric motor for a toy car can be quite risky.

Middle Ground Products:

  1. High Maintenance — Products that come in different sizes, colors, and other variations are definitely more geared towards seasoned and advanced sellers because they have higher return ratios and require higher maintenance. Clothing, shoes, and fashion fit into this category. Although the profit is lucrative, it comes with a lot of risks as well so if you can stomach these risks then, by all means, go for it.
  2. Licensing — You have probably seen Ferrari Watches being sold in duty-free stores and wondered why would a car maker start selling watches? The answer is licensing. Meaning a watchmaker or perfume maker sealed a deal with Ferrari to launch merchandises licensing the Ferrari brand. Advanced sellers interested in going down this route can do so by securing licensing deals and leveraging on these big brands.

3 Tricks to Finding Top Products to Sell On Amazon

#1 Piggyback on Best-selling Products

#2 Use Google Trends

#3 Yasiv.com

3 Vital Questions to Ask Yourself During Product Hunting

  1. Can the product be improved? — This is one way to steer yourself away from existing competitors. A great way to find out if a product can be improved is to look at competitors’ negative reviews. Read what their customers think can be improved and you have your answers there.
  2. Can the product be bundled? — This is another way to improve the product and for you to get creative. For instance, if you are selling camping lanterns, you could bundle it with a portable first aid kit.
  3. Can the product be private labeled? — Another advance tactic I strongly suggest is to go down the private labelling route. This is a great way to build your own brand and line of products and be in the game for the long haul.

Pick Your Winning Product!



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Eugene Cheng

Eugene Cheng

I Help Private Label Business Owners Maximize Sales and Profits via Amazon and Shopify Within the Healthcare Industry. #eCommerce #Consultant #Amazon #Shopify