How to Build an Email List that Grows and Scales Your Amazon Ecommerce Business

There are plenty of ways to grow your business outside Amazon and one of the best is to build and grow your email list. Amazon also knows the value of customer retention, so they don’t allow sellers taking customer’s emails or other information for their own use. This doesn’t mean that you should neglect email collection for your eCommerce business.

It is important that you do not try and solicit emails from customers through Amazon’s platform. Also, definitely avoid those Amazon “hacks” to find customer emails because these will violate Amazon’s Terms of Service. Instead, try building your email list off Amazon’s platform by offering value to potential customers in exchange for their emails.

Quality Email List Starts With Highly Targeted Audience

Email marketing is one of the strongest forms of online advertising and should be incorporated into every seller’s Amazon business. When building your email list in the beginning, you should focus on quality over quantity. Relevancy is important too, so make sure you are targeting potential customers who are genuinely interested in your products. For instance, if you are selling cleaning tools, focus on targeting stay-at-home moms instead of the general public.