Member-only story
How to Get More Trusted Reviews with Amazon Vine Program
Reviews play a vital role in growing product sales and feedback for improvement in your Amazon business. Whether you are planning to launch a new product or wanting to increase trusted reviews for existing products, Amazon Vine program might just be the solution for your business.
The Amazon Vine program was once only available for vendors — but Amazon has now opened the functionality to third-party sellers. The program is still being rolled out and if you haven’t received access yet, you can either wait or send a message to the seller support team.
What is Amazon Vine Program?
Amazon Vine invites the most trusted reviewers on Amazon to post their opinions about new products to help their customers make purchase decisions. Amazon invites buyers to become Vine reviewers (called Vine Voices) based on the insightfulness of the reviews they published on their Amazon purchases and also their reviewer rankings.
Vine Voices reviewers receive products for free in exchange for their unbiased and honest product reviews. Amazon previously banned other incentivized review platforms (with the exception of Amazon Vine) — which they deem a legitimate use of social proof gathering (presumably because Amazon vets reviewers).
