How to List Your Products for Free On Google Shopping to Boost Sales

After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.

Google Shopping used to only consist of paid listings. However, due to the COVID-19 pandemic, merchants can now list their products on Google for free. This means free exposure to millions of people who visit Google every day for their shopping needs. If you already run shopping ads on Google, this is a great way to supplement your paid advertising with free listings.

Amazon sellers can leverage this opportunity to list products on Google to gain more exposure and grow their private label business even further. Keep in mind that you need to have a website (i.e. Shopify, WooCommerce, BigCommerce) in order to create a Google Merchant account and fulfill orders.

3 Steps to Set Up Your Google Merchant Account

Before you proceed to create your Google Merchant account, you first need to follow the checklist to make sure you meet all of the Google Merchant Center requirements as shown below: