[New to Amazon Seller Central] Setting Up Prime Exclusive Discounts to Increase Your Sales Conversion

Are you looking for more ways to increase your sales conversion? This blog post might just be the answer to your question. Amazon recently rolled out their Prime Exclusive Discounts promotion for sellers with Prime-eligible products sold through FBA. These discounts are exclusively for Amazon Prime subscribers and can be offered not only on Prime Day but all year long. Pretty neat isn’t it?

In order to set up Prime Exclusive Discounts, your products must meet the following criteria:

• Must be in new condition
• Must be Fulfilled by Amazon
• Have at least a 3-star rating or no ratings
• The discount must be 10% — 80% off of your listed price. For a Prime Day discount, it must be 20% — 80% off your listed price
• Discount must beat the lowest price in the past 30 days
• Not a restricted or offensive product

I have put together a 3-step guide for you to leverage on the Prime Exclusive Discounts promotion. The promotion can be seen in the advertising tab of your Seller Central account. You can login to your Seller Central HERE.