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Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads
Have you ever wondered how sellers get their products advertised below the bullet point descriptions and beneath the “Add to Cart” button? Or how sellers get their Amazon products displayed elsewhere when you’re browsing sites outside of Amazon? Well, the answer is Sponsored Display ads! Read on to learn more about how you can retarget and re-engage with shoppers on and off Amazon using Sponsored Display Ads.
One important thing about Sponsored Display Ads is the main focus is to engage shoppers whose activities on Amazon demonstrate an interest in product categories related or complementary to your promoted product.
Keep in mind that Sponsored Display Ads are not to be confused with related items like “Frequently Bought Together” products. Display Ads on Amazon usually have product reviews and if they are Prime eligible shown in the ads.
